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$49
- ( +123 ) 8888 4444
- info@seoengine.com
- Collins Street West Victoria 8007 Australia
- English
Marketing Equation:
Interrupt, Engage, Educate and Offer
1. Interrupt
We switch people from Alpha Mode (not paying attention) to Beta Mode (paying close attention) by triggering their emotional hot buttons.
2. Engage
Once we get their attention, we "engage" them and get them to read or watch further. At this stage, we further address their emotional hot buttons.
3. Educate
We avoid "platitudes" like "good service, in business since 100AD" like the plague. Instead, we educate the customer with specifics as to why he should do business with you while triggering his emotional hot buttons.
4. Offer
We make a low risk offer for the client to learn more about your business instead of inviting him to an intimidating consultation. Sometimes, we simply provide more information via a video. Oftentimes, we offer them something for free of significant value to subscribe him to an e-mail marketing list.
Our Process:
Strategic Planning
A strategic marketing plan discusses what to say. We have a 5 step, 5 question discovery phase where we thoroughly learn about your business and potential client. This helps us identify your potential clients' hot buttons and how we will brand the product.
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Tactical Planning
Thereafter, we create a Tactical Marketing Plan. This plan determines how to say our message, where to say it and to whom. There is no one size fit all formula to every business. You may decide on local SEO, PPC or plain mass cold e-mailing to your potential clients.
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Implementation
We'll make sure your website's copywriting reflects the marketing equation. We will pick ONE traffic source (cold e-mail, SEO, PPC, Social Media Organic Growth, Social Media Paid Traffic) and dive in deep to learn how your brand reacts to that traffic source.
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Why Choose Us?
We are a botique agency with a deep understanding of how to generate results. We will explain each concept in a manner that makes intuitive sense to you. If something we suggest doesn't make sense, you shouldn't tell us to implement it.
- A to Z Planning to Implemmentation
- Web Development Geek Squad
- Web Design / Development
- Website Speed Optimization
Happy Clients Say
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Martain Brain
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Martain Brain
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Martain Brain
CEO
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